¡Hello!
I’m Daniel Déniz, and I help small and large businesses strengthen their digital presence by optimizing their brand and product strategy to connect with real audiences and generate sustainable long-term growth.
I work with brands looking to improve their positioning in increasingly competitive digital environments. From developing a solid identity to creating data-driven campaigns, I design marketing strategies that blend creativity, analysis, and purpose. I also integrate values such as sustainability or social responsibility when they are genuinely part of the company’s DNA.
The result: a consistent, engaging, and measurable communication strategy that strengthens brand awareness and drives business results. In a saturated market, standing out with authenticity and strategy is key to growth.
My approach combines technical expertise in digital marketing, branding, and user experience. When sustainability is a genuine part of a project, I translate it into messages that connect without falling into greenwashing or clichés.
My specialty is helping your brand stand out in the digital world and reach the right audience.
My certifications and knowledge
Master’s in Digital Marketing
📊 Strategy & Fundamentals
- Marketing plan and market research
- Introduction to marketing
- Branding and brand building
- Marketing mix (4Ps)
- Marketing objectives and strategies
📱 Digital & Mobile Marketing
- Strategic digital marketing
- SEO: Search Engine Optimization
- Mobile marketing and apps
- Mobile advertising
- Mobile Business
- Digital advertising tools
🌐 Social Media & Advanced
- Strategic Social Selling
- Email Marketing
- Web 2.0 and digital communication
- Community manager management
- Online reputation
- Measurement and trends
- The blog as a tool
🧠 Neuromarketing
- From marketing to neuromarketing
- Consumer neuromarketing
- Mix: product, price, promotion
- Mix: distribution, web, digital
- Experience, future, and ethics
🛠️ Analytics Tools
- Google Analytics 4
- Analytics tools for SEO
- Advanced SEO positioning
- Keywords and off-page SEO
- Complete SEO audit
- Strategic SEO plan
💻 Web Programming
- Introduction to programming
- HTML/CSS and web design
- Interactive JavaScript/Ajax
- PHP and dynamic programming
- SQL databases
- FullStack: Front-End & Back-End
Certification in Climate Change
- Scientific fundamentals of climate change
- Environmental impact and mitigation
- Effective communication of the climate crisis
- Corporate sustainability strategies
Sustainability Standards
- GRI (Global Reporting Initiative)
- B Corp Certification standards
- ISO 14001:2015 Environmental Management
- EMAS (Eco-Management and Audit Scheme)
Packaging for the Circular Economy
- Sustainable packaging design
- Circular and recyclable materials
- Communication strategies on packaging
- Packaging regulations and certifications
Design Fundamentals
- Principles of visual design
- Effective communication with designers
- Creating clear creative briefs
- Visual language for marketing
What Can I Do for Your Brand?
Brand Strategy
I define your brand’s value proposition and how to communicate it effectively in digital environments.
- Identity and positioning development
- Tone of voice and storytelling definition
- Brand architecture and digital strategy
Branding & Packaging
Copy and strategy for packaging and products that stand out and communicate clearly.
- Appealing and coherent claims
- Visual storytelling aligned with your brand
- Creative briefs for designers
Email Marketing
Personalized campaigns that connect with your audience and convert without being intrusive.
- Interest and behavior-based segmentation
- Results-driven automations
- Metrics analysis and ongoing optimization
Social Media Strategy
Authentic, platform-specific content to build community and engagement.
- Content plans for IG, LinkedIn, TikTok
- Editorial calendars aligned with objectives
- Strategic and human-centered storytelling
Content Marketing
Add value to your audience with meaningful content that supports brand positioning.
- Relevant topic and content planning
- Creation of high-quality articles and guides
- Content enhancement and refinement
Digital Advertising
Strategy and copywriting for paid campaigns that generate visibility and results.
- Google Ads & Meta Ads
- Scripts and strategy for video ads
- Concepts for display & mobile formats
Creative Advertising
Creative concepts and persuasive messages for any digital format.
- Creative briefs for designers
- Copywriting for static and video ads
- Concepts adapted to mobile-first formats
Integrated Campaigns
Complete strategies combining creativity, media and analysis to maximize impact.
- Product or service launches
- Coordinated multichannel campaigns
- Online and offline brand activations
Methodology experience in Works
Below are some of the previous reports so you can see my work methodology in different sectors.
Packaging Strategy
Comprehensive communication brief for the Worn Wear line, focused on clarity and accurate messaging.
Email Campaign
Email marketing workflow built around personalization, testing, and performance optimization.
Paid Social Campaign
Meta Ads campaign designed to increase brand visibility and drive conversions through clear, effective messaging.
Note: These briefs are strategic exercises created to demonstrate methodology and thinking. They do not represent official collaborations with the mentioned brands. All analyses are based on publicly available information and general communication best practices.